The techniques used to market your business in the last 20 years is a bit dated. Our society is changing these days in a radical step. Physicians are not the same surgical methods used today than 20 years ago, and while the marketing is not life or death - no wait, technically is life or death of your business, if done right - need their marketing to work.
In 2012, not only will you have to incorporate the Internet into their marketing mix, but also will have to evolve from a year ago. This
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