Does Cadillac need significant sales in Europe for the brand to be a successful global player?
No, says Cadillac boss Don Butler.
But the brand is not abandoning Europe, either. It’s working on a new, or perhaps boutique, strategy.
Cadillac has tried for about two decades to sell vehicles in Europe.
Through September, 412 Cadillacs had been sold in Europe, down from 953 in the year-earlier period. A good portion of the failure was due to the lack of an appealing product line --
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